About Us

Jyra is more than a marketplace — it's a home for Armenian design and the women building it. We bring independent local designers and women-led brands together in one place, giving their work the visibility it deserves.

Every piece on Jyra comes from a real maker — a studio, an atelier, a craftsperson pouring care into details most people never see. Our role is simple: hand those stories a platform, and make discovering them effortless for you.

With Reserve with 20%, we've rebuilt how online fashion shopping should feel — try a piece at home, in your own light, before deciding. No pressure, no guesswork. Just clothes and jewelry you'll actually love keeping.